Eko Smile Klub is a program for rewarding customer loyalty at Eko gas stations in Serbia. The program was launched in 2013 and now has over 500,000 registered members. Users can earn points for every liter of fuel purchased. The number of points depends on the type of fuel, and points are also obtained for purchases in markets and cafés.
Our main goal was to create the best user experience as well as a clear and easy way to access all the information that Eko Smile provides, prizes, discounts, and the latest news. Moreover, we also wanted users to collect points without a card, that is, via the application.
We have managed to provide fast and secure registration for new users, in-app notifications, an awesome user experience, and over 50,000 downloads on the PlayStore with an average rating of 4 stars.
Furthermore, we have implemented QR code generation for each user to replace a physical card, so users can use only mobile phones to gather points when purchasing fuel on EKO gas stations. Users are presented with clean and neat catalogs, with sorting, filtering, and search options to browse products. Points and transaction management are also included. Moreover, scratch lottery is fully custom implemented.